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Our Story
Creative
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Analytics
Growth Stories
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Careers
Contact Us
Our Story
Creative
Media
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Hollywood's Triller sets its own rhythm even as it gains from Tik Tok's troubles
Industry News, 2020 External Source 8/17/20 Industry News, 2020 External Source 8/17/20

Hollywood's Triller sets its own rhythm even as it gains from Tik Tok's troubles

Triller, the short video app backed by a Hollywood mogul and music celebrities, is rapidly ballooning in both user size and valuation.

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TVSquared Presents: TV Talk with Jo Kinsella... and Bill McCabe!
Eicoff Blog, 2020 Eicoff 8/12/20 Eicoff Blog, 2020 Eicoff 8/12/20

TVSquared Presents: TV Talk with Jo Kinsella... and Bill McCabe!

Eicoff’s Bill McCabe joins Jo Kinsella from TVSquared to discuss what agencies should be doing to keep up with the changing media landscape…

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Free headshots help those laid off due to pandemic bring confidence to job search
Industry News, 2020 External Source 7/23/20 Industry News, 2020 External Source 7/23/20

Free headshots help those laid off due to pandemic bring confidence to job search

Photographers from around the country today came together on Wednesday to help people who are out of work due to COVID-19.

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Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits
Industry News, 2020 External Source 7/16/20 Industry News, 2020 External Source 7/16/20

Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits

Advertisers unable to mount traditional shoots where crews gather on location have adapted with tactics like using stock footage, animation and video captured at home on smartphones and webcams.

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 TV's Impact on Consumer Behavior During COVID-19
Industry News, 2020 External Source 7/13/20 Industry News, 2020 External Source 7/13/20

TV's Impact on Consumer Behavior During COVID-19

The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.

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How DTC brands can flex TV through growth stages
Eicoff Blog, 2020 Delia Marshall 7/12/20 Eicoff Blog, 2020 Delia Marshall 7/12/20

How DTC brands can flex TV through growth stages

Over the past year, we’ve seen more and more DTC brands test television for the first time.

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Comscore: Audio Streaming Up A Massive 32% During Coronavirus Lockdown.
Industry News, 2020 External Source 7/9/20 Industry News, 2020 External Source 7/9/20

Comscore: Audio Streaming Up A Massive 32% During Coronavirus Lockdown.

According to newly released data from Comscore’s Total Home Panel, from Dec. 30, 2019 through the week of June 15, total average daily audio streaming hours rose by a third (32%).

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Walmart And Tribeca Partner On Drive-In Movie Series In Retailer’s Parking Lots
Industry News, 2020 External Source 7/6/20 Industry News, 2020 External Source 7/6/20

Walmart And Tribeca Partner On Drive-In Movie Series In Retailer’s Parking Lots

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The Most Memorable Moments From the 2020 NewFronts
Industry News, 2020 Eicoff 6/30/20 Industry News, 2020 Eicoff 6/30/20

The Most Memorable Moments From the 2020 NewFronts

After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As.

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Be Prepared for Uncertainty this Q4
Eicoff Blog, 2020 Rob Schmidt 6/17/20 Eicoff Blog, 2020 Rob Schmidt 6/17/20

Be Prepared for Uncertainty this Q4

2020 has been a year of uncertainty and turmoil, with many marketers juggling budgets and struggling to forecast what the holiday season will bring to their bottom line.

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YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles
Industry News, 2020 External Source 6/11/20 Industry News, 2020 External Source 6/11/20

YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles

Usage of YouTube on TV screens is growing, but it remains primarily a mobile channel for advertisers

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What The Pandemic Could Teach You About Your Brand
Eicoff Blog, 2020 6/2/20 Eicoff Blog, 2020 6/2/20

What The Pandemic Could Teach You About Your Brand

As we all attempt to claw our way out of this mess, marketers face a complex challenge: what’s in store for our brand once we’re over the hump…

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When Live Sports Return to TV: Viewership and Ad Insights for NASCAR and Golf
2020, Industry News External Source 5/29/20 2020, Industry News External Source 5/29/20

When Live Sports Return to TV: Viewership and Ad Insights for NASCAR and Golf

After a months-long hiatus due to the coronavirus pandemic, a handful of live sports events began returning to TV screens the weekend of May 16…

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D2C Brands Driving The Highest Traffic To Their Sites
Industry News, 2020 External Source 5/18/20 Industry News, 2020 External Source 5/18/20

D2C Brands Driving The Highest Traffic To Their Sites

Thrive Market, Home Chef, Daily Harvest, Misfits Market, Veestro, New Age Beverages, and Suja Juice have shown the highest gains in direct-to-consumer in the food delivery sector.

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LiveRamp and Comscore Partner to Make TV Data Actionable
Industry News, 2020 External Source 5/13/20 Industry News, 2020 External Source 5/13/20

LiveRamp and Comscore Partner to Make TV Data Actionable

Consumer media consumption is evolving so quickly that media measurement is struggling to keep pace. The ecosystem is calling out for a next-generation measurement alternative.

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8 TV sales leaders on the state of the upfronts
Industry News, 2020 External Source 5/12/20 Industry News, 2020 External Source 5/12/20

8 TV sales leaders on the state of the upfronts

This week the TV industry would typically be gathered in New York City, braving the winding steps of the Beacon Theatre,

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