Streaming has officially taken the lead. With 70% of US adults choosing streaming as their primary way to watch TV, Connected TV (CTV) has moved from an awareness play to a core performance channel.

For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been cited in decks, planning documents and strategy sessions across the industry.

While linear TV remained the dominant viewing platform for these events, streaming was on the rise, especially for emerging sports like the WNBA.

Let’s talk about their advertising and how it’s a terrific example of the powerful roles of brand and performance.

The traditional moats that once protected businesses are deteriorating or gone. Trusted and established brand GOATS are no longer safe. American consumers are actively changing their purchasing behaviors.

Over the many years of casting for TV ads, what are some of the keys to filling these critical roles? Afterall, the right performance can make all the difference for your concept and the brand.

Fubo has launched programmatic pause ads, a development that makes it the first connected TV (CTV) platform to offer this ad format in a programmatic biddable environment.

In today's always-tethered-to-a-device world, our brains rarely get a break. They’re moving from one task, or app, to the next. True boredom, wandering minds, and quiet are quickly becoming an endangered species.

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. 

Advertisers, internet giants and ad tech companies are at the annual NewFronts digital ad sales conference this week, making deals for the coming year and trying to put some certainty into an uncertain market.

Here is a sampling of the conversations at CES about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers. 

WPP today announces a strategic partnership and investment in Stability AI, a pioneer in generative AI and the developer of Stable Diffusion, an industry-leader in image generation.

Total day “Super Bowl LIX” advertising revenues on the Fox Television Network tallied $597.2 million, according to EDO Ad EnGage.

TikTok's ownership drama will finally reach its climax with a sale to a U.S.-based consortium - likely including some combination of high-profile tech figures like Trump or Musk alongside institutional investors.