Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular.

Consumers are realigning their purchasing priorities, personal lifestyles, and working practices post-pandemic, according to an Accenture survey.

The opportunity to generate some positive mojo for your brand by thanking people for staying home and/or front-line responders for their bravery is tempting

The first night of the National Football League draft, held digitally from living rooms and offices across the country, was the league’s most-watched opening round ever.

An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.

Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen

Here are just a few ways to help those who need it now more than ever.

More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectation

In an analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide, we identified several trends to watch:

While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.

For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.

Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside

How COVID-19 Has Impacted Media Consumption, by Generation.

Looking at the realities of the business in what it said was a troubling time, the market insights firm’s TV in the Time of Covid-19 report found that while time spent watching TV is up…

While seeing your favorite artists in person isn’t an option these days, live-streaming shows are popping up every night…

The Olympic flame will remain extinguished until next summer, with the tournament now officially having been dialled back by 365 days.