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eicoff.com
eicoff.com
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
Navigating TV advertising during and after coronavirus
Industry News, 2020 External Source 4/1/20 Industry News, 2020 External Source 4/1/20

Navigating TV advertising during and after coronavirus

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.

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At Home. Bake up some sweetness.
Eicoff Blog, 2020 Eicoff 4/1/20 Eicoff Blog, 2020 Eicoff 4/1/20

At Home. Bake up some sweetness.

From our resident baked-goods guru, Kelly Dulin, here’s a blueberry pie recipe guaranteed to bring out the forks and the smiles! Enjoy.

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TV Working Overtime To Drive Leads, Sales
Eicoff Blog, 2020 Eicoff 3/31/20 Eicoff Blog, 2020 Eicoff 3/31/20

TV Working Overtime To Drive Leads, Sales

Most clients are currently in a situation where they are having to make fairly dramatic decisions that will impact both their short- and long-term sales goals for 2020.

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Video Streaming to TVs Soared 85%
Industry News, 2020 External Source 3/31/20 Industry News, 2020 External Source 3/31/20

Video Streaming to TVs Soared 85%

During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.

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Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic
2020, Industry News External Source 3/30/20 2020, Industry News External Source 3/30/20

Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking.

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At home. Hidden Gems that are Streaming Now
Eicoff Blog, 2020 Eicoff 3/26/20 Eicoff Blog, 2020 Eicoff 3/26/20

At home. Hidden Gems that are Streaming Now

Looking for a good movie? Well, pop the popcorn. Get cozy on the couch. And enjoy one of these lesser-known gems that you can stream today.

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In Times Of Stress, Americans Like Binging Comfort Food TV
Industry News, 2020 External Source 3/26/20 Industry News, 2020 External Source 3/26/20

In Times Of Stress, Americans Like Binging Comfort Food TV

With most Americans sheltering in place, everyone is watching more TV than ever before.

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Coronavirus and brands on social media
2020, Eicoff Blog External Source 3/24/20 2020, Eicoff Blog External Source 3/24/20

Coronavirus and brands on social media

Our friends at Ogilvy have put together a quick guide for brands dealing with social media questions and challenges amidst the Covid-19 pandemic. We felt it’s worth sharing, so here it is:

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At home. Books that’ll take you places.
Eicoff Blog, 2020 Eicoff 3/23/20 Eicoff Blog, 2020 Eicoff 3/23/20

At home. Books that’ll take you places.

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A message from Eicoff
2020, Eicoff Blog Bill McCabe 3/20/20 2020, Eicoff Blog Bill McCabe 3/20/20

A message from Eicoff

As many of you may know, our agency is officially Work From Home. We are working from our kitchens, our living rooms or wherever makes the most sense.

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NBCUniversal Opens New Local Ads Business for Streaming TV
2020, Industry News External Source 3/5/20 2020, Industry News External Source 3/5/20

NBCUniversal Opens New Local Ads Business for Streaming TV

Comcast Corp.’s NBCUniversal is launching a new streaming advertising business for its local TV stations group as viewers and advertisers continue to shift to internet-connected programming.

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The Great Rebundling Is About To Happen
Industry News, 2020 External Source 2/21/20 Industry News, 2020 External Source 2/21/20

The Great Rebundling Is About To Happen

Meet the new TV ecosystem. It’s going to look a lot more like the old one than many people realize

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Research Geeks Support StorySelling (sort of)
Eicoff Blog, 2020 2/20/20 Eicoff Blog, 2020 2/20/20

Research Geeks Support StorySelling (sort of)

As Sarah Mahoney writes, when you dig a little deeper into the current fascination with storytelling, there’s more to the story.

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Improve the Health of your First-Party Data with DRTV
Eicoff Blog, 2020 Rob Schmidt 2/20/20 Eicoff Blog, 2020 Rob Schmidt 2/20/20

Improve the Health of your First-Party Data with DRTV

In the era of increasingly strict privacy laws, healthcare marketers are going to need to take a more proactive role in generating leads when building a first-party database.

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Eicoff Is Making Moves
2020, Eicoff Blog Eicoff 2/11/20 2020, Eicoff Blog Eicoff 2/11/20

Eicoff Is Making Moves

Watch this video to see where Eicoff is headed.

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How DTC Brands Are Shaping the Future of TV Advertising
2020, Industry News External Source 2/3/20 2020, Industry News External Source 2/3/20

How DTC Brands Are Shaping the Future of TV Advertising

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.

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