Super Bowl Commercials. Which side are you on?
“Are you a fan of pre-releasing Super Bowl ads?”
The 7 Biggest Things We Learned About TV’s Future at TCA Winter Press Tour
After 13 days, the Television Critics Association’s winter press tour wrapped on Sunday with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.
Don't Overlook Entrepreneurial Spirit
Wanted: Junior to senior people to work in mid-sized, growing advertising agency. Must have experience running lemonade stands, shoveling snow for neighbors and babysitting.
Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free
Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15…
5 Television & Video Trends Advertisers Need to Watch in 2020
2020 is here and it’s shaping up to be another great year for direct response marketers looking to drive growth via TV.
Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test
Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future.
Building DTC Brands through Storyselling
DRTV creative takes consumers beyond consideration and drives them down-funnel to make a purchase. The VAB refers to the power of storytelling. Here at Eicoff, our experience has given us a slightly different approach to TV creative. We call it StorySelling.