The Walt Disney Company announced today they have entered into a definitive agreement with Fubo, to combine with Hulu + Live TV. The announcement will create a larger virtual MVPD company.

It’s always worth taking a look at your key partners to make sure that you are getting what you need from your relationships. Now, more than ever, you need partners that you can trust to work with you, to be invested in your success, and are willing to go beyond their stated scope to help you grow your business.

If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.

NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,